6 reasons why you need to be using video in your marketing strategy

As we move further into the 21st century, more and more businesses are beginning to realize the importance of video marketing. It’s no secret that video is one of the most powerful forms of media when it comes to connecting with consumers. But what many businesses don’t realize is that video can be an incredibly valuable tool for branding, as well. In this article, we’ll explore 6 reasons why your business needs to be using video in its marketing strategy for 2022.

What is video marketing?

Video marketing is the process of using video content to promote a business. This can include creating videos about the business itself, promoting products or services, or even creating video content that encourages viewers to take action, such as subscribing to a newsletter or making a purchase.

1. Video is a great way to build brand awareness

One of the most powerful benefits of video marketing is that it can be used to build brand awareness. By creating videos that introduce your business and explain what you do, you can help potential customers learn more about you and your products or services. This can help you to stand out from the competition and make a stronger impression on potential customers.

2. Video can help you connect with consumers on a deeper level

In addition to helping you to build brand awareness, video can also help you to connect with consumers on a deeper level. By creating videos that are emotional or funny, for example, you can create a connection with viewers that goes beyond just the products or services

3. Video is more engaging than text or images

When it comes to grabbing someone’s attention, video trumps both text and images. In fact, according to a study by Wyzowl, 79% of consumers say that they would rather watch a video than read a piece of text. And when it comes to images, people are only likely to focus on them for about 8 seconds. By comparison, humans can process video content at a rate of up to 60 frames per second. This means that your business has a much better chance of capturing someone’s attention with a well-made video than with any other form of marketing.

4. Video can help you build trust with your audience

One of the main goals of any marketing strategy is to build trust with the audience. And video is one of the best ways to do this. In fact, a study by Forrester found that video is 6 times more likely to generate a positive response than text-based content. This is because video allows businesses to communicate their brand values and personality in a way that text can’t.

5. Video can help you stand out from the competition

As we mentioned earlier, video is an incredibly powerful form of media when it comes to capturing attention. This means that if you’re not using video in your marketing strategy, you’re missing out on a huge opportunity to stand out from the competition.

6. Video can help you reach a wider audience

Not only is video more engaging than text or images, but it’s also more likely to be shared on social media. In fact, a study by Social Media Examiner found that video is the most shared type of content on social media. This means that if you’re not using video in your marketing strategy, you’re missing out on a huge opportunity to reach a wider audience.

So, there you have it: 6 reasons why your business needs to be using video in its marketing strategy for 2022. If you’re not already using video, now is the time to start!

Tim Murray
Tim Murray

Tim Murray is co-founder and lead digital strategist at GOamplify. Tim is a marketing & sales expert with 20 years experience throughout Australasia, the Middle East & Europe.

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